Bring Your Own Carrier (BYOC) is more than just a technical setup: it is a strategic shift in how businesses integrate and leverage their voice and text channels to communicate with their customers.
For years, companies have been compelled to enter into a “package deal” in which they had to decide between the modern phone system that offers the best user experience and the carrier that offers their preferred rates.
This frequently happens with users of CRM systems, such as GoHighLevel (GHL), who are offered a “developer-first carrier” like Twilio by default. They are unaware that they can explore more sophisticated, integrated phone system options, unlocking advanced calling and texting capabilities while maintaining their phone number and agreed carrier rates. We have introduced the BYOC option to break that cycle. We are giving you the flexibility to use your existing phone numbers and 10DLC registrations (including some workflows) while upgrading to a modern communication hub as your software layer.
Now you have the option to keep your negotiated contracts with providers like Twilio or Telnyx, while connecting your numbers with NUACOM’s infrastructure, for flexible call routing, AI call analysis, live analytics, CRM integrations and more advanced calling and texting solutions.
You can also consider it as a “fast track” to upgrade your communication stack without the tedious porting process and the delays involved in it. Whether you are a business owner who needs to preserve SMS workflows in your CRM, or a System Admin who is seeking for a better calling solution, BYOC can be a better option than number porting.
In this article, we are going to cover the following:
– What is Bring Your Own Carrier (and the problems it solves)?
– How does Bring Your Own Carrier work?
– Key Features & Benefits per type of users
– BYOC VS Number Porting
– How easy is to set it up
– FAQ
What is Bring Your Own Carrier (and the problems it solves)?
Bring Your Own Carrier (BYOC) is essentially a communication model that lets you separate the software layer of your phone system from the carrier network that powers it. In the past, if you wanted to upgrade your phone system or just set up a calling solution for one team, you usually had to move all of your infrastructure. This used to happen because in a traditional telecommunications setup, a phone system (or the hardware/software layer) and a carrier were often sold together as a package deal. The world has changed since then. Cloud-native communication and API-driven platforms have separated these two parts, allowing businesses to choose their “brain” and “voice” separately.
BYOC solves three primary problems:
– The “Porting Prison”: Moving numbers between providers (porting) can take weeks and often results in downtime or lost messages. BYOC bypasses this entirely.
– Loss of SMS Workflows: For users on platforms like GoHighLevel, moving a number away from Twilio often breaks 10DLC registrations and automated SMS workflows. BYOC lets you keep the plumbing (Twilio/Telnyx) while upgrading the interface (NUACOM).
– Leveraging Negotiated Rates: for high-performing operations, as businesses scale, they often negotiate bespoke high-volume rates with wholesale carriers. BYOC ensures you don’t lose those agreed discounts. Instead of moving to a standard retail rate card, you keep your existing carrier contracts for usage while simply using NUACOM as your professional interface (the software layer).
How does Bring Your Own Carrier work?
Think of BYOC as a “bridge” between your carrier’s raw power and NUACOM’s intelligent features.
Instead of NUACOM providing the dial tone, we connect to your existing carrier account (like Twilio or Telnyx) via a secure API. When a call comes in, your carrier sends the data to NUACOM. Next, we put that call through our professional software layer, which uses your IVR settings, sends it to your desktop, IP phone, or mobile app, and records it for AI analysis. The end user sees it as a smooth, high-end phone system, but the “fuel” that keeps the engine running is still your chosen carrier.
Key Features & Benefits per type of users
– For Business Owners: Maintain complete control over your communication costs. You get the benefit of NUACOM’s advanced features, like AI call summaries and sentiment analysis, without the risk of a messy number porting process.
– For Marketing Agencies & GHL Users: Stop worrying about 10DLC! By keeping your numbers on Twilio/Telnyx via BYOC, your carefully built SMS automations and registrations stay intact, while your clients get a much more sophisticated calling experience than a basic CRM dialer can provide.
– For IT & System Admins: Optimize your stack. You can manage complex call routing, live wallboards, and team permissions through NUACOM’s intuitive user portal, rather than wrestling with complex API configurations or “developer-heavy” environments.
BYOC vs. Number Porting
| Feature | Number Porting | Bring Your Own Carrier (BYOC) |
| Setup Time | 7 to 21 business days, depending on the carrier. | Under 10 minutes |
| Risk of Downtime | Moderate (during cutover) | Zero |
| SMS/10DLC Status | Must be re-registered | Stays active and untouched |
| Billing | Single invoice from NUACOM | Two invoices (Carrier for usage, NUACOM for software) |
| Control | Full migration to NUACOM | Hybrid control (Best of both worlds) |
How easy is it to set it up?
Setting up BYOC with NUACOM is designed to be a “plug-and-play” experience. You don’t need to be a developer to get started:
- Log in to NUACOM: Navigate to the Apps & Integrations section.
- Select Your Carrier: Choose Twilio or Telnyx.
- Enter Credentials: Simply paste your Account SID and Auth Token (for Twilio) or your API Key (for Telnyx).
- Sync: NUACOM will automatically pull in your available numbers.
- Go Live: Assign those numbers to your users or IVR flows instantly.
FAQ
Does NUACOM charge extra for using BYOC?
No. BYOC is available across all NUACOM plans at no additional cost. You simply pay your carrier for your usage and NUACOM for your user licenses.
Can I keep my SMS workflows on Twilio?
Absolutely. This is actually one of the most common reasons GHL users opt for BYOC model instead of number porting. You can send your voice calls through NUACOM and keep your SMS and 10DLC registrations where they are.
Which carriers are supported?
Currently, NUACOM supports direct API integration with Twilio and Telnyx, providing full calling capabilities (and SMS support for Twilio).
Can I use desk phones with BYOC?
Yes. Unlike wholesale carriers which require complicated manual provisioning, NUACOM makes it easy to connect and manage physical IP phones (like Fanvil) even when using BYOC method.
Is it possible to switch from BYOC to full NUACOM hosting later?
Yes. You can always start a regular porting request if you decide you want to combine everything into one bill. BYOC is a great way to get started right away while you think about your long-term plan.
