Drift is an AI-powered chatbot that helps businesses engage with customers in real-time. By integrating Nuacom phone system with Drift using Zapier, you can log inbound and outbound calls as events under the contact details. This ensures centralized communications and easy access to conversation details with call recording and note-taking options. Plus, the click-to-call function available directly from the Drift interface saves your team time and eliminates misdialing, making it easier to provide excellent customer support.