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20 Cold Calling Scripts To Change Your Sales Game

Cold calling is hard. It’s time-consuming and filled with rejection. And if you reach the right lead, you’ll have very few precious moments to explain the value of your option to them properly. So we compiled over 20 cold calling scripts to help you and your team be as effective as possible when cold calling.

With these templates, you can start your own scripts, improve your existing ones, and refresh your techniques.

Here are the best cold calling scripts to solve all your needs.

1. Basic cold calling template

A comprehensive basic template for cold calling

  • Template 1
    General cold call sample You: Hi, is this (prospect’s name)? Prospect: Yes. You: (Your name) here
    from (Company name). Do you have a quick minute? Assuming that the prospect replies in the
    positive, continue like below Great! (Prospect’s name), I’m sure you are a busy person, and I want to
    respect your time, so I’ll be brief. The reason for my call is this. We specialize in (working with small
    business owners, salespeople, managers, etc.) so that you/they can (state your compelling reason
    the end result of the benefit you offer). With your permission, I was hoping to ask you a few
    questions and see if there is anything we are doing that you could benefit from. Would you be
    comfortable spending just a few moments with me? Next, ask a few intelligent questions to
    establish the prospect’s pain points. Some of them are below: you can ask similar questions like
    Which aspect of your current product/service would you like to improve or change?
    If vou could magically eliminate three of your most significant problems, what would they be?
    How do these challenges affect you/your business?

This very simple template by MarketMeGood is the perfect start to any cold call. It focuses on the tone and types of words you should be using while keeping it short and sweet. You can easily adapt this very simple template to your business needs, and it works well as a go-to cold call template.

Why it works

The template’s main focus is gathering lots of information while using fewer questions. You can use the template and adapt it to your company’s needs (and to the customer profile you’re targeting).

Change the template with the right prospecting questions to make it work for your company. Then add the right process for each positive or negative answer.

Best for:

Any company that needs a simple, adaptable cold calling template.

2. Setting up a meeting

  • Cold Call Meeting Script:
    This is Mike from Sales Outsourcing Service. I know that we haven’t had a chance to meet, but [I saw that your company recently was recognized as one of the
    fastest growing companies in the area.
    I haven’t caught you at a bad time, have l?
    Well, I’ll be brief and to the point. Many of our current customers are similar to [prospect business name] in that they [are experiencing growth and are looking for
    experienced sales experts to boost sales in a local market.] Does that sound like your company?
    Well, we’re a [service company that specializes in sales and salesforce structure to help scale-up businesses run more profitable and sustainable businesses). l’d
    love to schedule 10-15 minutes next week to learn more about your business and how we might be able to save you some time and money. In fact, I’m free both
    [Tuesday and Wednesday]. Which of these works best for you?

The best way to sell something is by pitching in person. This cold-calling script from Sales Outsourcing Service allows you to turn a phone conversation into an in-person meeting.

Why it works

This cold calling script is made to transform your phone contact into a face-to-face meeting via the fewest number of lines possible. With it, you’re telling your prospect that you value their time. So you’re asking them to schedule a better time for you to sell them your product.

While you sacrifice some time you’d be using to qualify the lead, you’re gaining a lot more by getting your foot in the door. That way, you don’t have to depend on your Business Development Representatives to close the sale during the initial contact. Instead, you can move that responsibility to a specialized salesperson.

Best for:

Companies selling locally with a strong qualification process before the first contact.

3. Customizing your cold calling script in Word

  • Cold Call Script
    This is (name) from (company]
    Ask a question:
    So, [prospect name), I see you went to [university). How did you like it?
    Wow, you’ve been at (company) for (X years!. How did you get started there?
    Congrats on your recent promoton. How is the new role?
    (Wait for prospect’s response, and reply)
    Positioning state ment:
    I work with (customer type] in (industry] with (X team structure/goals!. My customers are typically
    looking to (execute on X goal). Does that sound like you?
    (Prospect responds)
    Tell me more about that.
    (Prospect talks about their pain points)
    So, what I’m hearing is ..

If you’re looking for an option that just pops up in Word to start right away, HubSpot has the perfect solution.

Why it works:

HubSpot provides great value for salespeople, and this template is no exception. It goes through every step of your cold call—from your introduction to an appointment to finish the sale. And it shows you how to use as few words as possible.

You can also use each step to write your cold calling scripts right on the template.

Best for:

Companies looking for a full, simple, and effective template.

4. Getting to the decision-maker

  • You: Hello, can I talk to Mr. Wayne?
    Manager: Hello, this is Ross. I’m the HR manager here at ABC. May I know what’s your business with Mr
    You: Actually, Mr. Wayne is looking for an HR suite for the business and he has made an inquiry on our
    product. You must have heard about our product ACB HR platform.
    Manager: Oh yes. Mr. Wayne mentioned that earlier today. I’ll also be trying out the platform with Mr.
    You: That’s great. I can arrange two individual demos for both of you, so you can understand the
    product better and come up with your own set of questions. Does that sound good?
    Manager: That’s perfect. Let me connect you with MR. Wayne.

Reaching the right person is far easier with this simple template by SalesMate. It helps you create a connection with the person you’re reaching, and it can help you reach the right lead.

Why it works

In most cases, your call must go through at least one person before getting to the decision-maker. You’ll have to deal with the secretary, the assistant, or another subordinate of the person you need to reach.

The best way to navigate this process is by connecting with the person you’re talking to and making them an ally, instead of an obstacle.

This simple template helps you establish a connection and become memorable to the gatekeeper, which may even prompt them to follow up with the decision-maker about the call.

Best for:

Salespeople reach leads in large companies or decision-makers in upper management.

5. Establishing a cold call process

Developing a great cold call is more than just crafting the right words before picking up the phone. That’s why Ryan Stewart urges people to “steal” this cold call process template.

Why it works

This template goes beyond the traditional script and tells you where you’re at in the sales process. It also shows you the script you should follow—from start to finish.

With it, your sales team can easily identify where they’re at with a lead and know how to proceed. It can help them collaborate with each other while they keep their selling goal in mind.

Best for:

Salespeople looking for a script for every part of the sales process.

6. Reaching referrals

  • Referral Script Template
    this is Jason from Fit Small Business. I know that we haven’t had a chance
    to meet, but (Kathy in your front office) suggested I call you. She mentioned that you were
    the best person to speak with about [marketing decisions at XYZ Manufacturing.]
    I haven’t caught you at a bad time, have I?
    Well, I’ll be brief and to the point. Many of our current customers are similar to /prospect
    business name| in that they fare experiencing growth and are looking for simple and
    affordable tools to manage their business processes.} Does that sound like your company?
    Well, we’re a [software company that specializes in creating tools to help small businesses
    run more profitable and sustainable businesses). I’d love to schedule 10-15 minutes next
    week to learn more about your business and how we might be able to save you some time
    and money. In fact, I’m free both [Tuesday and Wednesday). Which of these works best for

The best way to find new customers is through referrals. This cold calling script by Fit Small Business lets you acknowledge how you acquired their information in a simple and organic way. If you want to build a specific structure and not necessarily read or follow your script word for word, you can use a smart and free sales & cold calling script generator.

Why it works

Referrals are incredibly effective and should be treated as top priorities. As you can see, this script puts the referral at the top of the call, after just a small introduction.

The quicker you can let your leads know who referred them to you, the easier it’ll be for them to open up to you.

This script can also easily let you bypass gatekeepers since you’re letting them know this isn’t just any sales call. Rather, his call has already been approved by someone else.

Best for:

Any sales call from referrals when letting them know about the referral is of utter importance.

7. Approaching a crisis like COVID-19

  • ” Hello, am I speaking with (name of your prospect)?
    / am (your name) from (name of your company). I was qoing through your website
    and saw that your company deals in (mention the type of product your prospect
    offers). We’re working with various clients like you, to help them (mention the
    problem your product attempts to solve). Many businesses have been affected as
    a result of the COVID 19 crisis and I’d like to share some insiahts on how (name
    of your product) has helped their businesses stay intact in these challenging
    times. Is this something you are facing as well?”
    Let vour prospect respond and then accordingly ask for a time slot where you can
    present your case to them.

Many companies have already adapted to the COVID crisis, in order to be able to survive it. The focus of this script by Just Call is approaching leads tactfully during this (or any other) crisis.

Why it works

Any crisis creates opportunities. However, cold calling a business trying to survive a crisis to sell them something can be a terrible approach—if it’s not handled correctly.

This script helps you tactfully approach your leads and navigate through their potential objections. With it, you can position your product as the solution they’re looking for, instead of yet another expense, they should cut from the budget.

To make it work, do your homework and figure out what the needs of your leads are during the time of your call.

Best for:

Businesses looking to position their products into a solution during a crisis.

8. Scheduling a demo presentation

  • Hi,
    My name is Jacob with
    The reason that I am calling today is to get some time on your calendar.
    I noticed that you were hiring 10 new salespeople this quarter. A number
    of your competitors are using
    to help their sales development teams
    secure more conversations with ideal prospects and book more meetings.
    They have been able to cut the on-boarding time of new reps in half using
    our solution.
    I thought the best place to start might be to schedule a quick call to learn
    about your current sales challenges and goals that you have for your sales
    Do you have time to talk on Thursday or Friday at 1 PM EST?

The best cold call script to get a demo presentation appointment in person.
If the point of your call is to schedule a demo, this script by Rise Fuel will help you get there as quickly as possible.

Why it works

This script focuses on one thing: to get a meeting scheduled as quickly as possible. Doing your research beforehand can quickly turn your cold call into a meeting, where you navigate a sales process more effectively than with a phone call.

With this script, you’ll not only focus on getting the meeting, you’ll also show your respect for their time.

Best for:

B2B companies are looking for great B2B sales calling scripts focused on demo meeting sales.

9. Getting to the boss

  • “Hello, Ajax Company:
    “Hello, my name is Ben. I need some help. I looked on your website but I couldn’t find your name. Are you
    the one who usually answers the outside line? I’d feel much better if I knew your name before I asked my
    favor.” (pause)
    “Ok. Donna – thanks.”
    “I’d like to speak with your boss. How can I make that happen?”

A short and courteous way to get to the boss.
Eventual Millionaire gives you a great little sales call script that will help you get to the boss straight away.

Why it works

Asking to “talk to the manager” can be associated with negative feelings. This sales script helps you connect with the person answering the call.

By asking for a favor, you also mentally prepare them to help you get to the right decision-maker.

Best for:

Scouting phone calls when you don’t have all of the information before cold calling.

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10. Perfecting your openings

  • “I notice you used to work at [PAST COMPANY], how did you find the culturethere?”

  • “I saw that you studied at [UNIVERSITY]. A friend of mine also went to schoolthere!”

The best way to get an instant connection is by personalizing your cold calls with this script.
Looking to personalize your calls? These small openings for cold calling scripts by Keap help you connect with your leads immediately.

Why it works

You’ve done your research, so why not show it? You can start your call by building rapport with your lead by finding common ground. That way, they’ll be more relaxed and open to hearing your solution.

When using these personalized openings, pay close attention to your tone. Make it as friendly as possible to avoid sounding threatening or unpleasant.

Best for:

Businesses with a strong lead research.

11. Qualifying from the start

  • Hi
    help me out.
    this is lason from Fit Small Business. I was hoping you might be able to
    I haven’t caught you at a bad time, have I?
    Well, I’ll be brief and to the point. Well, we’re a software company that specializes in
    creating tools to help small business run more profitable and sustainable businesses) and
    I’m trying to gather some information from local businesses. Many of our current
    customers are similar to /prospect business name| in that they are looking for simple and
    affordable tools to manage their business processes. I Does that sound like your company?
    Great, do you mind sharing what you currently use at your company?
    Do you anticipate making a change to your current software options in the next 2-3
    Finally, is there anyone else at /your company you think would be helpful for me to speak
    Thanks so much for your time. If appropriate] I’d love to schedule 10-15 minutes next
    week to learn more about your business and how we might be able to save you some time
    and money. In fact, I’m free both /Tuesday and Wednesday. Which of these works best for

Qualify your leads with this cold call script.
One of the best sales strategies is to qualify your prospects properly. This script by Fit Small Business helps you gather as much information about a lead as possible during the cold call.

Why it works

Gathering information is time-consuming; the last thing anyone wants is to spend a long time on an unplanned phone call.

This cold-calling script lets you gather as much information as possible about the lead in an organic way, which saves you and your lead valuable time.

Best for

Salespeople who aren’t sure if their leads are qualified to complete the purchase.

12. Providing value right away

  • Do you have a quick minute to discuss?
    (Prospect: Uh-huh, you can have 1 minute.)
    Great! Terry, I’m sure you are busy and want to respect your time, so I’ll be brief. What these
    business owners unanimously said was that getting sick was truly a drag but not worse than a
    normal flu. And once they got well they wanted to find a way to position their brand for
    business during and after the outbreak.
    If my research is correct, your clients … [replace with; procure huge amounts of, are located in,
    have the ability to transport, etc]
    Is this correct?
    (Prospect: Yes, but they also …) Itruly listen to the prospect, ask question about their
    products, customers, value prop, etc. and take notes in your CRM system, i.e. RunMags]
    I understand. Nifty Magazine is published with premium content in print and then we have
    more up-to-date articles on our website to drive engagement. We hear that people are
    devoting a lot of time to read the print magazine during the crisis and they are accessing our
    website and reading our newsletters to get up-to-date information.

This script lets you focus on the best features of your solution right away during your cold call.
If you want to let your leads know how much value they can get out of your solution, Run Mags has a great phone call script to handle it without sounding pretentious.

Why it works

Sometimes, the best use of time (for you and your leads) is to let them know immediately how your solution can help them. This script allows you to frame your dive into the value your solution has as a way of saving your prospect’s time.

Best for

Sales teams with a lot of leads and little time.

13. Making your solution sound unique

  • Hi
    This is Mike from Sales Outsourcing Service. I know that we haven’t had a chance to meet, but I wanted to reach out to make sure you knew about our [magic offer
    for small businesses in our area.] We’re a service company that specializes in sales and salesforce structure to help scale-up businesses run more profitable and
    sustainable businesses], and right now we are offering [a free consultation to see if we can help you save time and monev.]
    I haven’t caught you at a bad time, have l?
    Well, I’ll be brief and to the point. Many of our current customers are similar to [prospect business name] in that they (they [are experiencing growth and are looking
    for experienced sales experts to boost sales in a local market.] Does that sound like your company?
    I’d love to schedule 10-15 minutes next week to learn more about your business and how we might be able to save you some time and money. In fact, I’m free both
    [Tuesday and Wednesday]. Which of these works best for you?

Make your solution stand out with this cold call script.
If you want to be memorable, this script by Sales Outsourcing Service is the perfect way to create rareness around your product.

Why it works

Making your solution sound rare and unique will captivate your prospect’s attention faster and hold it longer.

This call script helps you create a sense of discovery and keep your leads listening to what you have to say.

Best for:

Companies with an attractive feature or offer on a product.

14. Pitching special offers

  • ” Hi (name of the prospect). This is (vour name) from (name of vour company). We
    provide (describe the set of solutions you offer) solutions for (briefly mention the
    problem you attempt to solve through your product). We’re offering a 15%
    discount to all clients who sign up and avail of our services this month. If you’re
    interested in this offer. I would love to give you a quick tour of our product on a
    time slot suitable to you.”

Use this cold call script to pitch great offers and discounts without sounding like another telemarketer.
Speaking of special offers, Just Call has the best way of pitching them while avoiding sounding “spammy.”

Why it works

You’re used to seeing many spam emails offering savings, and your leads are, too. So you need to pitch your offers the right way, which separates them from something that sounds like it belongs in the spam folder.

This script helps you leverage discounts and offers by using them as tools to close sales instead of the typical marketing pitch.

Best for:

Businesses with attractive and temporary offers.

15. Getting a callback

  • You: Hello. Am I talking to Patrick from Trio Solutions?
    Patrick: Yes. This is him. Who’s this?
    You: This is Adam from the ABS solution. I’m reaching out to discuss how our solutions can help your
    Patrick: Umm. Can I call you back after some time?
    You: Patrick, I receive this response almost every day and believe me no one calls back. I think there
    can be a lot of value addition to your business from our conversation. If you have just minutes, I can
    quickly show you how we can help.
    Patrick: Yes, I think I have two minutes. Please go ahead.

Make sure your leads call you back at an appropriate time with this script.
The “can I call you back” response is usually the polite version of “I’m not interested.” This script by Salesmate is great at giving you a second chance.

Why it works

Charlie Cook suggests that cold calling has a success rate of only 2%. The best way to avoid failure is by preparing for it. This short script can help you change a polite, negative answer into a yes by acknowledging that it’s a rejection and asking for just two minutes of their time.

If your prospect is still on the phone after you reply, they’ll most likely give you a couple of minutes to finish your pitch.

Best for:

Sales teams with a high rejection rate looking to reach their sales quotas.

16. Identifying their pain points

  • What would you say are your biggest challenges in ensuring your sales team get
    the content and materials they need to convince leads?
    I empathize with the source of your frustration. Correct me if I’m wrong, but it
    sounds like your team is having trouble finding the right materials to close their
    sales. A lot of our clients deal with the same hurdle – getting the collateral you
    need to close a sale can be tough, especially when you don’t have enough
    resources on deck.
    Now that I think of it, we work with a handful of companies like yours. Most have
    found our platform to be easy-to-use, while the template gallery reduces
    production time and puts the power of content creation in the hands of your sales
    reps – that way they can focus on curating the perfect content for their clients.
    Do you have platforms or services like this in-use?
    Can you elaborate more on that?
    How are you currently handling the problem?
    How is this affecting the performance of your sales team?
    Thanks for letting me know about your concerns, Erin. I’d love to swing by and
    explain how Lucidpress can help you with your sales team’s content concerns.
    Would this Thursday at 1 pm be a good time for me to stop by?

This cold call scripts lets you gather information about your lead’s needs.
Once you have your lead’s attention, Lucidpress helps you reach their pain points, in order to position your product as their solution.

Why it works

Usually, the main reason why you’d reject a sales call is that you don’t want someone to sell you something you don’t need.

By starting off with your lead’s pain points, you can let them express where they’re having troubles. This tactic lets you qualify them and find the solution that fits them best. And since you’re listening to them tell you where they’re having issues, they’ll most likely listen to your proposal to solve them.

Best for:

Businesses looking to qualify and solve specific problems through a single phone call.

17. Using social proof

  • “Hey there! [Name] from [Company name ] here.
    You’re hearing from me today because it looks like your organization loves to
    focus on honest, superior customer service. At [Company name ], we’re all about
    that too. We’re backed by awesome customers like [Customer 1] and [Customer
    21, and [Social media proof].
    These organizations typically see [Results ](Consider prospect needs/wants,
    such as increased sales, cost savings, etc.) within [ Time ] after implementing with
    [Prospect’s first name ]J, I would love to connect with you about your specific
    needs and what your resources currently look like. I also have a suggestion for
    how to [Result 1. Give me a call back at [ Number I if it’s convenient for vou, or feel
    free to reply to the email that I will be following up with. Thanks!”

This script lets you use social proof to validate your solution during a cold call.
If you don’t have referrals, this script by G2 Track for using social proof is a great way of gaining your lead’s trust.

Why it works

Using social proof, you’re telling your leads they aren’t the only ones experiencing problems, but they could join other people solving them.

Social proof is a great way to gain your lead’s trust and show them why your solution works.

Best for:

Companies with high-profile customers or customers the lead may already know.

18. Responding to “I don’t have time”

  • I understand this may not be a top priority right now, or perhaps you don’t see the
    value. Several people have said the same, but once we had a brief discussion they
    were thrilled to learn more. Give me two minutes of your time and I promise you’ll
    be clear on whether or not this is a good use of your time.

Respond to the most usual obstacle during a cold call.
This simple script by Pipedrive lets you handle the most common roadblock in sales: “I don’t have time.”

Why it works

You spark their interest by acknowledging the prospect’s feelings and letting them know how other people have said the same thing and changed their minds.

After all, if someone else changed their mind, maybe they could use two minutes to find out why.

Best for:

Sales teams selling solutions with high rejection rates.

19. Handling rejection

  • You: Hello. Can I talk to Mr. Raman?
    Raman: Yes, speaking.
    You: This is Jay from StrongNet. Is your business looking for networking services?
    Raman: No. Thank you. We have our in-house team for networking.
    You: Can you recommend someone who can use our services? That would be a great help, Raman!
    Raman: I think InfoBiz is facing some issues with networking. You can reach out to them.
    You: Thank you so much, Raman. That’s a huge help.

Plan for rejection and get the most out of it with this cold call script.
The most common result of every cold call is rejection. Salesmate has this great script to help you find more leads when your prospect is sure not to buy.

Why it works

If rejection is the common response, you need to find a way to use it to your advantage. By asking for referrals after you see the cold call is about to fail, you can get valuable insight on someone willing to pick up the phone and talk about your product or service, out of what would otherwise be a waste of time.

And if you don’t get anything, it’s not like you’re risking something by asking for it.

Best for:

Any call after the lead is sure not to buy.

20. Leaving a voicemail

  • Hello, [NAME]. This is Bob Bentz with ATS Mobile.
    The reason for my call is I have an idea on how to possibly help you improve the
    troublesome process of recruiting employees, especially nurses. I wanted to see if
    it would make sense for us to have a quick conversation to find out more about it.
    I can be reached at [YOUR PHONE NUMBER].
    Again, my name is Bob Bentz with ATS Mobile at [YOUR PHONE NUMBER].
    Thanks, [NAME].

Leave a voicemail that gives the right information to your leads through this script.
Sometimes, you may not get to speak to anyone. Pipedrive has a great script from Bob Bentz that will help you leave a voicemail that converts into a callback.

Why it works

This voicemail gives your prospect all the information they need to qualify themselves and call back if they’re interested in hearing more.

If you can get a prospect to pick up the phone and call back, your chances of converting them increase exponentially.

Best for:

Any cold call that isn’t picked up.

21. Following up with your voicemail

  • Hi [NAME], I left a voice message last week regarding X and thought I’d see if now
    was a good time to reach out.
    To remind you, we [STATE YOUR VALUE PROPOSITION]. I’d love to show you how
    you can generate [RESULTI.
    Would you like to schedule a call to learn more?

Once you’ve left your voicemail, this script lets you follow up with your leads.
Finally, Pipedrive also helps you follow up on your voicemail in the same style.

Why it works

Sometimes, prospects want to call you back, but they forget. And other times, their needs change between the voicemail and the follow-up call.

By keeping it short, you use as little time as possible to determine whether your prospect hasn’t called you back due to an external issue or simple disinterest.

Best for:

Anyone looking to follow up on a voicemail as quickly as possible while keeping the door open to a sale.

In conclusion, having a well-crafted sales script is essential for businesses looking to maximize their sales potential. A sales script serves as a roadmap, providing sales professionals with a structured framework to guide their conversations and ensure key points are communicated effectively. It helps maintain consistency in messaging, ensures essential information is delivered, and allows for better handling of objections and inquiries. A well-designed script also enables sales teams to adapt and tailor their approach to different customer personas and situations, increasing their chances of closing deals and driving revenue. By investing in a thoughtfully constructed sales script, businesses can equip their sales teams with the tools they need to engage prospects, articulate value propositions, and ultimately achieve their sales goals.

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About the Author
Ann Jones

Greetings! I'm Ann Jones, a dedicated content enthusiast at Nuacom. As part of the Nuacom team, I'm committed to sharing insights about seamless communication, innovative solutions, and the ever-evolving business landscape. Join me on this journey as we explore the world of tech and connectivity through engaging blog posts. Let's connect, learn, and inspire together, right here at Nuacom!