VoIP integration refers to the process of incorporating Voice over Internet Protocol technology into customer relationship management (CRM), marketing, and call center systems. This integration enables businesses to streamline their communication channels and improve customer engagement. With VoIP integration, customer service representatives can make and receive calls from their CRM system, allowing them to access customer information quickly and provide personalized service. In addition, VoIP technology provides call centers with advanced call routing capabilities, such as call queuing and call forwarding, ensuring that customers are connected to the right agent quickly. Marketing teams can also benefit from VoIP integration by using call tracking and analysis tools to measure the effectiveness of their campaigns and improve their overall ROI.